Discover Morocco With Passion
ViaMaroc is your premier gateway to authentic Moroccan experiences. Founded with a deep love for our country's rich heritage, we've been crafting unforgettable journeys since 2010.
Our Mission
To provide authentic, immersive travel experiences that showcase Morocco's diverse culture, breathtaking landscapes, and warm hospitality while supporting sustainable tourism and local communities.
Our Vision
To become the leading authority on Moroccan travel, setting the standard for cultural authenticity, exceptional service, and sustainable tourism practices across North Africa.
Our Story
From a small family business to Morocco's trusted travel partner
Born From a Love of Moroccan Heritage
ViaMaroc was founded in 2010 by Karim and Amina, two passionate travelers who wanted to share the authentic Morocco they knew and loved with the world. What began as a small tour operation in Marrakech has grown into a comprehensive travel company serving thousands of visitors annually.
Our journey started with a simple idea: to create travel experiences that go beyond the typical tourist path. We wanted to connect visitors with the real Morocco - its people, traditions, cuisine, and hidden gems that most travelers never discover.
Today, we're proud to have built a team of local experts across Morocco who share our passion for authentic, responsible tourism.
Our Core Values
The principles that guide everything we do
Authenticity
We believe in genuine experiences that reflect the true spirit of Morocco, connecting travelers with local culture in meaningful ways.
Sustainability
We're committed to responsible tourism that preserves Morocco's natural beauty and supports local communities for generations to come.
Excellence
From planning to execution, we maintain the highest standards of quality, safety, and customer satisfaction in everything we do.
Local Expertise
Our team consists of Moroccan natives who know their country intimately, providing insights no outsider could offer.
Passion
We love Morocco and are passionate about sharing its wonders with travelers from around the world.
Trust
We build lasting relationships based on transparency, reliability, and delivering on our promises.
Meet Our Leadership
The passionate team behind your Moroccan adventure
Karim Alami
Founder & CEO
Amina Benali
Co-founder & COO
Youssef Tahiri
Head of Operations
Ready to Explore Morocco?
Let us craft your perfect Moroccan adventure. Our team of local experts is ready to create a personalized itinerary that matches your interests, budget, and travel style.
Start Your Journey